Lost in some of the excitement around Israeli startups’ push into consumer technology is the country’s history in the software market.

A key part of Israel’s success story — part of the economic fabric of the Startup Nation — is the enterprise software market.

Established in the 1980s, Comverse, Amdocs, and Mercury Interactive were considered top-tier competition (especially in niche markets) to multinationals like SAP and Oracle. While their prominence may have faded somewhat, they did seed a whole ecosystem of enterprise-focused software startups that began in the 1990s and continues through today. That hasn’t been lost on companies like Oracle, which has purchased firms like Primavera, Demantra, and Convergin over the past decade.

The following is a presentation given by OurCrowd‘s founder, Jon Medved, addressing the historical roots of the enterprise software industry in Israel, its enablers, and where the market may head in the near future.

 

 

Special thanks to OC’s Prescott Watson in the preparation of these materials!