What will be the fate of probabilistic data in a world populated by Facebook and Google? Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale. Read more in Ad...
Read MoreOurCrowd portfolio company Crosswise was featured in AdExchanger, a news and discussion website devoted to an exchange of ideas about digital media optimization. Crosswise is producing an advanced technology that identifies users across their multiple devices, solving a major problem and improving ROI for the rapidly growing, digital advertising market. What will be the fate of probabilistic data in a world populated by Facebook and Google? Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale. Crosswise raised $550,000 from OurCrowd investors in January 2014. Read more on...
Read MoreMost users today have multiple devices for surfing the web, chatting with friends, and of course, catching up on various social networks. While this is a good thing for the users, who can now update statuses from the bed – for advertisers it’s a significant problem, since they lose the identity of the users during their transition, and thus, can’t offer the best ads for them. The Israeli startup Crosswise is interested in helping media companies to identify the users even when they’re moving between a variety of devices, thus improving their advertising capabilities. Read more in...
Read MoreOurCrowd portfolio company Crosswise was featured in AdExchanger, a news and discussion website devoted to an exchange of ideas about digital media optimization. Crosswise is producing an advanced technology that identifies users across their multiple devices, solving a major problem and improving ROI for the rapidly growing, digital advertising market. Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. “We’re not creating profiles of users, we’re looking for connections between data points,” [Crosswise CEO and co-founder Steve] Glanz said. “We’re trying to solve the problem of being able to identify users across devices employing a statistical or probabilistic solution.” Crosswise raised $550,000 from OurCrowd investors in January 2014. Read more on...
Read MoreOurCrowd’s portfolio company Crosswise was featured in Israel’s leading financial publication, Calcalist. Excerpt from the article (translated from Hebrew): “Hong-Kong mogul Li Ka-shing through Horizon Ventures participated in a $2 million funding round in Israeli startup Crosswise, which operates in the online advertising field. The funding round was led by Israeli Giza Ventures. Additional investors participating int he funding round include OurCrowd and other private investors, such as Moshe Lichtman, the previous President of Microsoft’s Israel R&D Center.” Crosswise raised $525,000 from OurCrowd investors in 2013. Read more on Calcalist (Hebrew)...
Read More
