OurCrowd portfolio company Crosswise was featured in AdExchanger, a news and discussion website devoted to an exchange of ideas about digital media optimization. Crosswise is producing an advanced technology that identifies users across their multiple devices, solving a major problem and improving ROI for the rapidly growing, digital advertising market.

Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media.

“We’re not creating profiles of users, we’re looking for connections between data points,” [Crosswise CEO and co-founder Steve] Glanz said. “We’re trying to solve the problem of being able to identify users across devices employing a statistical or probabilistic solution.”


Crosswise raised $550,000 from OurCrowd investors in January 2014.

Read more on AdExchanger here.