OurCrowd portfolio company Crosswise was featured in AdExchanger, a news and discussion website devoted to an exchange of ideas about digital media optimization. Crosswise is producing an advanced technology that identifies users across their multiple devices, solving a major problem and improving ROI for the rapidly growing, digital advertising market.
What will be the fate of probabilistic data in a world populated by Facebook and Google?
Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale.
Read more on AdExchanger here.