Crosswise, an innovator in cross-device identification mapping, announced today that VisualDNA has incorporated cross-device mapping data from Crosswise into its personality-tailored audiences. By expanding its audience data across a consumer’s multiple devices, VisualDNA allows its clients to reach their desired audiences much more effectively.
Device Map by Crosswise identifies which devices – such as smartphones, tablets, PCs and digital TVs – are being used by individual consumers. Anonymously identifying these connections from among billions of different devices allows companies to shift their advertising, retargeting, content personalization and marketing analytics from being device-focused to being person-focused. The results include improved online experiences for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad space and audience segments for publishers.
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