We’re celebrating Hanukah in Israel right now and given all the fun and festivities going on, we thought it would be a good time to look back over the past few months and highlight some of the tech trends we’re seeing in startup land in the Startup Nation. As a caveat, these trends are based upon our deal flow – what we’re seeing on the ground. So, Happy Hanukah and enjoy.

>>Read about all the top Israel technology trends this holiday season<<

:::::::Small Business Automation::::::::

The problem: Small businesses have small marketing budgets, so they can’t afford full-service agency marketing support. They typically also lack the time and kn0w-how to run professional marketing campaigns.

The solutions:

  • Appforma: Like Wildfire Interactive (acquired by Google) before it, Appforma provides easy-to-use tools for small business to begin tapping Facebook for new leads using giveaways, contests, and coupons. The Israeli startup has already inked a partnership with leading small business website company, Wix.
  • Gigya: Gigya is a pretty ubiquitous technology provider when it comes to social logins — the ability for websites to allow users to login using their social profiles. The maturing Israeli company also uses gamification and privacy tools to power social infrastructure for business.
  • OfficeAutopilot: Small businesses, coaches, and Internet marketing firms are using platforms like OfficeAutopilot’s to automate much of the marketing process. From lead generation to lead nuturing to closing the cycle with a digital sale, companies like OAP make it really easy for small companies to market like big ones.
  • QuickLizard: This Israeli app enables companies to monitor their competition’s pricing strategy. Using this competitive intelligence (CI), QuickLizard delivers a powerful dynamic pricing engine to help businesses increase profits — software delivered as a service (SaaS).
  • Zooz: This Israeli firm provides in-app payment solutions for developers with only 3 lines of code. Combining multiple payment. This end-to-end solution also comes with pretty good anti-fraud chops.

The future: Software continues its march to the cloud and because it’s available as a service (SaaS), small companies are on similar footing as their larger competitors. More and more of the marketing process — from design to implementation — can be automated so businesses can scale greater and faster than ever before.

>>Read about all the top Israel technology trends this holiday season

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