Another entrant to this rapidly burgeoning field is WayUp, a three-year-old marketplace that connects a user base of 1 million students and recent graduates with potential employers. But WayUp is taking the opposite approach by focusing on transparency. The way its 26-year-old CEO, Liz Wessel, sees it, employers can use WayUp to work towards achieving their diversity goals with the use of dashboard analytics that visualize trends and inconsistencies. Highlighting the demographics and diversity of the applicant pool is then made possible through every step of the interview process.

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