The new way to ‘say it with flowers’ may be tapping a flash sale for organic cactus.

A crop of tech start-ups aims to marry the tradition of sending flowers to loved ones with a new generation’s passion for artisan products, ordering via smartphone and fast delivery.

Los Angeles-based Bouqs, backed by $43 million in venture capital, touts flowers that are grown in environmentally friendly conditions and come to consumers direct from the farm.

Read more on USA Today here.