We often talk about the benefits of business intelligence, but we rarely explain what business intelligence is and why you should even consider it. More often than not, we are faced with this dilemma as we find ourselves excited at the “prospect” of what our business intelligence (BI) tools should offer, without knowing what it really can do.

In a recent blog post published by Panorama, they tackled an important yet simple business question, “What is Business Intelligence?”

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