Leading technology website, TechCrunch, featured OurCrowd’s portfolio company The Bouqs. The company is a direct-to-consumer e-commerce platform for purchasing flowers, that uses technology to restructure the supply chain from A to Z.

We’re a week and a half away from Valentine’s Day, one of the biggest days for flower purchases everywhere and probably the best time for The Bouqs, an on-demand-ish flower startup to announce it pulled in $12 million in Series B financing.

The Bouqs is not a name that rolls off the tongue, but it promises better pricing and next day shipping with flowers that last longer.

The Bouqs raised $415,004 from OurCrowd investors in December 2015.

Read more on TechCrunch here.