OurCrowd’s portfolio company Pixie was featured on CNN Money. The company is both a technology platform and a consumer product with the goal of keeping the things that matter to you — and to others — in sight.

“Finding my cat took 30 minutes, finding what I sold in China in ’03 took me a second,” said CEO and co-founder Amir Bassan-Eskenazi. “I was struck by the difference between the digital world and the physical world.”

He spent the next two years developing Pixie, which lets someone affix lightweight smart tags — or “pixies” — to possessions to keep tabs on their whereabouts. Think of it like a GPS system for everyday items.

Pixie raised $1,547,123 from OurCrowd investors in November 2014.

Read more on CNN Money here.