Leading technology website, VentureBeat, featured OurCrowd portfolio company MentAd, a predictive marketing platform sold to businesses as a service that recalibrates existing marketing campaigns and targeting efforts based on proprietary analysis of existing customer data.
Palo Alto, California-based MentAd is announcing today it has raised $4.7 million to support its particular approach: “your next customer will be similar to the last.”
The company has developed mass analysis and segmentation of historical customer data as a way of identifying the next wave of customers and the kind of advertising that will appeal to them.
MentAd raised $498,304 from OurCrowd investors in June 2014.
Read more on VentureBeat here.