Entrepreneur Magazine, a leading publication covering news stories about entrepreneurialism, small business management, and business opportunities, featured OurCrowd portfolio company Influitive. The company has pioneered a new marketing methodology and Software as a Service (SaaS) platform for businesses to engage, incentivize, and direct the activity of their advocates.

Influitive, a Toronto-based marketing technology startup, helps enterprise companies identify and mobilize their strongest online advocates to encourage referrals, references and product reviews. In 2013 Influitive was growing quickly, and execs wanted to follow the company’s own playbook by converting customers into advocates.

Influitive raised $1,358,504 from OurCrowd investors in June 2015.

Read more on the Entrepreneur website here.