OurCrowd portfolio company Cimagine was featured in Dell, the company’s official blog. Cimagine hopes to boost sales and increase consumer confidence by providing a mobile platform on which to visualize merchandise three dimensionally in their intended locations.

The retail industry is merging reality with the virtual world to give shoppers a taste of what they could have, such as what a new couch might look like in their living room.

Augmented reality “adds something virtual to the real world” so users can see what their purchases would actually look like through their smartphones, tablets or smart glasses, noted Yoni Nevo (above), CEO and co-founder of Cimagine Media.

Cimagine raised $389,071 from OurCrowd investors in July 2014.

Read more on Dell here.