OurCrowd’s portfolio company Apploi, a recruiting platform for businesses in high-turnover service and support industries like retail and restaurants, was featured on leading technology website TechCrunch.

Applying to jobs seems easy: you roll into a shop, fill out an application, and wait for a call. But aside from nicer handwriting, how do you stand out from the crowd of applicants? You use Apploi.

Apploi’s CEO, Adam Lewis, launched the company to allow service industry workers put their best foot forward in job interviews. Designed as a sort of central system for applications as well as a way to share videos of your personality and skills, it’s already helping hundreds of folks find work at H&M, Uniqlo, and J. Crew, among others.

Apploi raised $1,657,716 from OurCrowd investors in July 2014.

Read more on TechCrunch here.