Leading business and finance website, The Wall Street Journal, featured OurCrowd’s portfolio company Abe’s Market, a fast growing e-commerce company focused on creating the amazon.com equivalent for the explosive natural and organic products market.

OurCrowd investors just participated in a funding round of $10 million into Abe’s Market led by Mistral Equity Partners, a leading mid-market consumer-focused private equity firm.

Chicago-based Abe’s Market is tapping into the growing interest in healthy lifestyle, natural and organic foods, via its online store, where the company sells packaged food, beauty and other products.

Abe’s Market aims to connect consumers with smaller, specialty brands. “Without us, in the early days a lot of these companies were selling their wares at farmer’s markets,” said Mr. Polin, who is Abe’s Market’s president. Launched in 2009, Abe’s Market is still a relatively small operation, and is hoping to expand to millions of customers, using the new infusion of capital.

Abe’s Market raised $680,000 from OurCrowd investors in 2012 and $1,000,000 its 2nd round of funding in 2014.

Read more on The Wall Street Journal here.