It was once said that you can tell a lot about a man by his shoes. With today’s levels of smartphone penetration, you can probably tell more by his location data.
By tracking the consumer’s journey both online and in the real world, location intelligence platforms are able to identify travellers, shoppers, students and other segmented groups, allowing marketeers to target more precisely.
Using 8.4bn consumer location footprints from people’s mobile phones, Near has developed profiles for more than 700m consumers from 5,000 cities, making it the largest platform in the world. Its product, AllSpark, allows clients to visualise and analyse this data in real-time.
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