Author: OurCrowd

With more and more consumers choosing video streaming services as their main source of content, “cord cutting” or disconnecting from traditional pay TV providers has become prevalent. Because of this, providers have experienced a significant reduction in subscribers, particularly the millennial contingent who use tech devices predominantly for media consumption; over 87% using two to three tech devices at least once every day. As many of these devices are portable and connect over Wi-Fi, service providers have had to make a strategic shift from being pure pay TV providers to becoming broadband providers since Wi-Fi is the main touch-point for broadband services. Wi-Fi Overload Due to the many Wi-Fi touch-points such as laptops, mobile phones, tablets and security cameras, and the rapid growth of IoT, Wi-Fi has become strained beyond its capacity. Now, the most pressing need for providers is to ensure that Wi-Fi can deliver the full range of broadband and pay TV services within the home, like internet and data, home and hotspot services, over-the-top content, smart home apps, cellular offloading, and more. Many have attempted to address...