Why Augmented Reality is Going to Change Everything
When talking about Virtual Reality (VR), the average consumer may immediately think of futuristic robots, wearables, and space age getups. Flashy jargon and lofty names are marking giants like Facebook and Google, who’ve famously entered into the VR game. With worldwide revenues for VR and it’s more fine-tuned sister, Augmented Reality (AR), being projected to reach 13.9 billion in 2017, AR is finally sneaking into the collective consciousness. AR deserves to step into the limelight. Big space age glasses aside, AR is moving beyond the simulation or gamer crowd and layering a new plane on to our senses. From making real strides in education to medical breakthroughs, AR is enhancing our day to day world without attempting to upend it entirely. SIGHT The technology being developed is immediately applicable. Using AR, the retail industry is providing a more personalized experience by allowing the customer to graft potential purchases in real time to the location in question. Startup Cimagine uses its retail AR application to reduce returns and increase satisfaction while pinpointing potential problems and saving companies site visits was...
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