“The first thing to understand is that the only thing that is constant is the change itself,” he says. “The lesson of the past seven months is that anyone who thinks they can predict the future with any clarity is wrong.” That being said, Medved has a few rules that guide his understanding of how the world will move forward. “1) There is no ‘going back to the old normal.’ There is only a ‘new normal’ from now on. 2) Digital transformation is a constant in our lives and the pace of this transformation will only increase from here on.” That means that the areas of life that digital companies “conquered” during the pandemic are not going to be given back.

Read more here.