Originally an internship and job board for college students, WayUp now additionally targets the entry level workforce, a market that they believe is underrepresented. LinkedIn’s job search platform and sites like Indeed are geared towards every career stage.

“LinkedIn is built for a much older generation,” according to Liz Wessel, WayUp’s co-founder and CEO. She feels that WayUp makes it easier to search and apply for jobs via their smartphone and touted the site’s efforts to reach job seekers via text message.

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