The Bouqs Company ( announced today the hire of its new Chief Executive Officer, Alejandro Bethlen. Bethlen joins the leading direct-to-consumer floral delivery company with over two decades of leadership and international experience in scaling global businesses for Fortune 100 companies including Amazon and Procter & Gamble. Bethlen will join Founder John Tabis and Co-Founder Juan Pablo Montufar to spearhead the company’s growth and catalyze existing momentum with expansion initiatives.

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