Leading technology website, TechCrunch, featured OurCrowd portfolio company Maverick from Appforma, a social media marketing agency-in-a-box for small businesses. Appforma recently won Facebook’s prestigious Preferred Marketing Developer Innovation Award for its newly-released automated marketing platform, Maverick.
The early Dot Com promise was that the web puts small and large businesses on a level playing field. But as the platform has matured, that promise has turned out to be somewhat hollow, not least in the area of online marketing… Enter Maverick from AppForma, a Tel Aviv, Israel-based startup that wants to become the “WordPress for digital marketing”.
Akin to an online marketing ‘wizard’, Maverick walks the users through the steps involved in creating and executing campaigns, including running the production, optimization, and follow up of each online campaign.
OurCrowd investors backed Appforma (Maverick) with a $315,000 round in March 2013.
Read more on TechCrunch here.