Leading technology website, TechCrunch, featured OurCrowd portfolio company Easy Social Shop, a startup that enables any online retailer to publish a fully operational storefront on Facebook in three clicks.

Easy Social Shop, which lets online sellers integrate existing shops with their Facebook pages, announced today that it has raised $1.1 million from lool Ventures. This brings the Tel Aviv-based startup’s total funding so far to about $2 million. Easy Social Shop will use the capital to build new products and increase customer adoption.

Founded in 2011, Easy Social Shop’s clients have opened over 80,000 Facebook stores, with over 8 million items hosted so far. The company says it drives an average of 10% to 18% sales growth across its user base and will add more marketing and monetization tools in the near future.


Easy Social Shop raised $550,000 from OurCrowd investors in late 2012 and $195,000 in its 2nd round of funding in 2013.

Read more on TechCrunch here.