There are currently almost 90 million pre-diabetic patients, in the United States and more than 60 million in Europe. Without intervention, every year one out of every ten patients will become diabetic. However, only 150 minutes of physical activity per week and 5-7% of weight reduction could suffice to lower the risk of becoming diabetic by a whopping 58%. Diabetes prevention through life habits modification has been proven in a large number of clinical studies. While this does not sound like too much exercise, we all know that incorporating it into one’s daily routine can be challenging. In fact, it is estimated that four out of five pre-diabetic patients do not comply with these recommendations.
The “Sweetch” team has invented an innovative and fun way to help patients exercise. It focuses on real world activities instead of sport and does not require human supervision which will allow the problem to scale to the target market size.
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