NEW YORK, May 8, 2024 /PRNewswire/ — SmartAsset, the web’s largest marketplace connecting consumers to financial advisors, announced Pure Financial Advisors, LLC (“Pure”) has reported generating more than $1 billion in new AUM through its SmartAsset partnership, with another several hundred million in its pipeline. Pure’s accomplishment provides another proof point of SmartAsset’s ability to drive organic growth and help its partner firms build enterprise value.

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