Ahead of the new Barbie live-action movie that is set to go live tomorrow, Flash Coffee Hong Kong has partnered with Warner Bros Hong Kong and NBCUniversal to paint the city pink with an array of exclusive activities. The brand collaboration aims to promote the movie and increase brand awareness, as well as driving customer engagement via creating an immersive experience for Barbie lovers. By partnering with Barbie, Flash Coffee aims to attract new customers, retain existing ones, and enhance the brand image as an innovative and customer-centric coffee shop.

Read more here.