2020 has been a tumultuous year for many companies, but one area that has seen consistent and significant growth despite economic uncertainty and market volatility has been data analytics. Without the right tools or materials, a builder can’t properly construct a house, and without the right data and market insights, a company cannot make the best decisions. Consumers’ rapidly shifting needs are pushing companies across all sectors to need to pivot their strategies constantly in order to stay relevant and drive revenues – and the best way to do this is through data and analytics.

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