SAN FRANCISCO, May 11, 2021 /PRNewswire/ —, the revenue operations and intelligence platform, has acquired Hero Research, Inc., a Salesforce user productivity app. The acquisition redefines the Salesforce user experience for sales reps using with a Google Sheets-style interface for pipeline management and effortless CRM updates. In addition, is launching a new way to use its platform within Salesforce. Now, sales teams can access leading indicators related to deal and pipeline health, AI-powered insights to improve rep and team performance, and digital account plans based on proven sales methodologies such as MEDDIC, all from within CRM or their browser. The acquisition of Hero Research, in tandem with’s embedded Salesforce experience, will allow enterprise organizations to maximize the productivity and performance of their sales reps, dramatically reducing time spent on Salesforce workflows.

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