Leading technology website, TechCrunch, featured OurCrowd portfolio company Viewbix. The company Viewbix has developed a unique approach for helping small and medium sized businesses (SMBs) turn their online videos into mini-websites, thereby turning viewers into customers.

Video ad startup Viewbix is announcing that it has raised $3 million in additional funding. The company basically wraps videos in a custom player, so if you’re an advertiser, the player can include your branding, as well as the ability to collect contact information and more.

Co-founder and CEO Jonathan Stefansky [said] that this approach has been particularly effective on Facebook (Viewbix players work on both Facebook and Twitter), because “the combination of targeting, plus engagement and analytics, provides results that are literally 20x what we see on generic preroll distribution.”

Viewbix raised $1,095,000 from OurCrowd investors in September 2013.

Read more on TechCrunch here.