Leading technology website, TechCrunch, featured OurCrowd portfolio company Influitive. The company has pioneered a new marketing methodology and Software as a Service (SaaS) platform for businesses to engage, incentivize, and direct the activity of their advocates.

Influitive, a Toronto-based company focused on advocate marketing, announced this morning that it has raised $30.5 million in Series B funding.

Advocate marketing means turning customers into advocates for your company, encouraging them to make positive reviews and referrals.

Influitive raised $1,358,504 from OurCrowd investors in June 2015.

Read more on TechCrunch here.