Zvi Schreiber, the CEO of OurCrowd’s portfolio company Freightos, wrote a feature on the state and future of the freight industry in VentureBeat, a leading technology website. Freightos offers a Software as a Service cloud solution for automating pricing and sales in the trillion dollar freight (cargo) industry.

Smart money is on a wave of modernization in the freight industry. The enabling technologies are in place, startups are well-funded, and incumbents are also moving online. The demand is there too, with shippers expecting better, more automated services.

It’s true that it takes a long time for industries to change, but 2016 is the year where freight embarks wholeheartedly on that road.

Freightos raised $550,000 from OurCrowd investors in November 2012 and $110,000 in a follow-on funding round in 2013.

Read more on VentureBeat here.