OurCrowd portfolio company Cimagine was featured in Wired UK, a popular news site and magazine covering technology, culture, business, and politics. Cimagine hopes to boost sales and increase consumer confidence by providing a mobile platform on which to visualize merchandise three dimensionally in their intended locations.

Cimagine provides a markerless augmented reality (AR) visualisation platform for retailers and brands, which enables users to visualise products in life-like 3D, at a click of a button.


Cimagine was chosen by Forbes, Microsoft and Coca-Cola as one of Israel’s most promising start-ups, and boasts the largest implementation of AR in retail to date with Shop Direct, and the world’s first Endless AR showroom at John Lewis – two of the UK’s largest retailers.

Cimagine raised $389,071 from OurCrowd investors in July 2014.

Read more on Wired UK here.