Leading technology news website, The Next Web, featured OurCrowd portfolio company Cimagine. The company hopes to boost sales and increase consumer confidence by providing a mobile platform on which to visualize merchandise three dimensionally in their intended locations.

Israeli augmented reality startup Cimagine Media has announced a tie up with Shop Direct, the company behind online retail brands including Very.co.uk and Littlewoods.com. The deal will allow visitors to those sites to see what thousands of products will look like in their homes using markerless augmented reality (AR).

Cimagine’s technology scans your room then places a 3D model of the item you’re interested into the environment. You can them reposition it where you like and walk around to get a look at the different angles.

Cimagine raised $360,000 from OurCrowd investors in July 2014.

Read more on The Next Web here.