Bloomberg Businessweek featured OurCrowd portfolio company Parko this week, putting into context the story of the rise of Israeli traffic and parking apps.

Tomer Neuner conceived of the Parko app when he was hunting for a parking space in Tel Aviv, circling his neighborhood on a sweltering summer day. “I thought to myself, there’s got to be a way to make the search more efficient for everyone,” says Neuner, 30, who quit his job as a product manager at financial-technology company SuperDerivatives to develop the app. Parko learns users’ habits by tracking their phones and predicts when they’re about to vacate a spot, alerting other drivers in the area. Neuner launched the app in Israel earlier this year and is planning to expand overseas, including to San Francisco and Paris.

Read more on Bloomberg Businessweek here.

Parko raised $350,000 from OurCrowd investors in 2012.