Forbes’ contributor Christopher Versace spoke with  Richard Demb, the co-founder and CEO of  OurCrowd portfolio company Abe’s Market, on June 26th. The article describes Abe’s Market, an online marketplace for great natural products, as sitting at the intersection of and Whole Foods Market.

Read excerpts of the piece below, or read it on Forbes here.

“I recently spoke with Richard Demb, the co-founder and CEO of Abe’s Market – a company that is exploding given the explosive demand for natural foods and products as well as the surge in demand for gluten-free products. Rather smartly, he and his team realized  what this could mean when that demand for natural, organic and gluten free products was combined with the power of Internet retailing. Soon after Abe’s Market was born — and today it brings you thousands of products that have the Abe’s stamp of approval across a number of categories including food, beauty, health, home and more. In short, Abe’s is kinda like a combination of Whole Foods meets ”

“Abe’s Market launched a new service offering that I think you’re going to want to hear about – it’s led some people to call it a Groupon killer.”



Abe’s Market raised $680,000 from OurCrowd investors in 2012.