[Captiv8 in PR Newswire] New data from Captiv8 finds that influencer strategies are “most important” to driving commerce sales

SAN FRANCISCO, Nov. 15, 2022 /PRNewswire/ — New survey findings from industry leading creator marketing platform, Captiv8, reveal that brands are increasingly focused on ROI-driven channels like influencer-led affiliate marketing, and are seeking new attribution solutions to get a 360 view of where creators fall in the consumer journey.

Read more here.