On the program today, we modernize my definition of out-of-home based on what Ubimo is doing with its location-based intelligence offering and bringing audience understanding, location, and traffic monitoring to an old medium. The updated view Chait shares on what out-of-home should look like today can expand what’s possible for marketers.
Watch it here.
![[Casper in The Washington Post] Online mattress start-up Casper is opening its first permanent store, a 3,000-square-foot location in New York, where shoppers are invited to not only look at the company’s mattresses, pillows and bedding, but also to use them.](https://blog.ourcrowd.com/wp-content/themes/Extra/images/post-format-thumb-text.svg)
