AUSTIN, Texas–(BUSINESS WIRE)–Ladder, the #1 iOS app for strength training, announced today it has raised $15 million in Series B funding led by Point72 Ventures and ADvantage VC, with participation from Steve Pagliuca’s PagsGroup and Series A lead investors Tapestry VC and LivWell Ventures. Ladder has also secured a $90 million growth investment from General Catalyst’s Customer Value strategy, to provide financing for customer acquisition costs. The combined financing will allow Ladder to reach a global audience.

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