The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it’s one that’s becoming increasingly relevant in 2023. I recently had the chance to speak with James Piercey, product designer at YuLife the tech-driven financial services and employee wellbeing company, to learn more about how businesses can use gamification to impact consumer behavior change.

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