US corporation Procter & Gamble announced Tuesday a new innovation hub dubbed the Israel-Cincinnati Innovation Venture. Jerusalem Venture Partners, OurCrowd, and Vintage will be collaborating with P&G on the project alongside US grocery company Kroger, GE, and Fifth Third Bank.

The Cincinnati-based program gives five Israeli startups an “unusual opportunity” to pilot new solutions with a multitude of sponsoring corporate investors, chosen from a final list of 20 contenders. The program will cover a wide breadth of industries from fintech to cyber security to big data. The program hopes to have its five teams named by mid-December and the program rolling by February.

Read more on Geektime here.