Fitness SF, a family-owned group of eight health clubs in the Bay Area, is one of the latest fitness brands to blend biomarker testing with its training services. The West Coast health club brand announced a partnership with InsideTracker, a biotech startup that secured $15 million in a Series B funding round in 2022 and boasts an AI-powered platform that generates insights and actionable recommendations based on biomarker analysis. The biotech company has worked with Oura in the past.

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