NEW YORK–(BUSINESS WIRE)–Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer (DTC) brands, announced today that Dollar Shave Club, the preeminent subscription-first DTC brand, is migrating its subscription technology from a home-grown solution to Ordergroove’s market-leading platform in partnership with Shopify Plus. By partnering with Ordergroove, Dollar Shave Club is making a transformational shift away from building and maintaining out-of-the-box capabilities to creating differentiated subscription experiences through Ordergroove. This shift echoes the same transformation that took place in the 2000s when retailers and DTC brands migrated their homegrown eCommerce software to third-party eCommerce platforms.

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