[Beyond Meat in Inc.] Beyond Meat’s next dish won’t imitate beef, pork, or chicken

It’s been a tough few years for plant-based food company Beyond Meat, but CEO and founder Ethan Brown has a plan for a comeback. And as the company’s name suggests, its newest product won’t look much like the mock chicken, beef, or pork that consumers have come to expect. In fact, Beyond Meat’s next act is producing food that doesn’t imitate anything.