Beyond Meat, Inc., a leader in plant-based meat, announced the launch of a new marketing campaign, ‘This Changes Everything’ for its award-winning product line including Beyond Steak, the Beyond Burger and the new Beyond Sausage. The campaign leverages the winning combo of Beyond Meat’s great tasting products and strong nutritional credentials, including Beyond Steak being certified as a heart-healthy food by the American Heart Association, to reinforce the health benefits of Beyond Meat’s plant-based proteins in a memorable yet light hearted way. Together with Beyond Meat’s recent ‘There’s Goodness Here’ content, the new campaign is part of the brand’s larger marketing efforts to educate consumers on the benefits of its products.

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