Author: OurCrowd

[Clinch in PR Newswire] Clinch named to AdExchanger’s 2023 top 50 programmatic power players list

NEW YORK, May 11, 2023 /PRNewswire/ — Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel SaaS Campaign Activation Platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the top agencies, tech providers, and partners in the digital advertising industry. Read more...

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[yulife in Forbes] How businesses can use gamification to impact consumer behavior change

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it’s one that’s becoming increasingly relevant in 2023. I recently had the chance to speak with James Piercey, product designer at YuLife the tech-driven financial services and employee wellbeing company, to learn more about how businesses can use gamification to impact consumer behavior change. Read...

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