Author: OurCrowd

[BioCatch in Reuters] Experian enlists behavioral biometrics startup to combat fraudsters

Credit bureau Experian Plc has joined forces with technology firm BioCatch to use behavioral biometrics to help its clients spot fraudsters applying for credit cards and other lending products online, the companies said on Friday. BioCatch’s software, which was integrated in Experian’s fraud prevention platform, analyzes the way users interact with devices and websites by tracking a wide range of factors including how fast they type or the way they move their mouse across a web page. The information collected can help BioCatch determine whether users who are who they say they are or impostors. Read more on Reuters...

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[ViewBix in WebWire] Drawbridge’s interactive ad capabilities get a boost with selection of Viewbix as preferred interactive video partner

Drawbridge, the leading digital identity company, today announced new high-impact creative capabilities available for its cross-device platform clients made possible by an integration with Viewbix, the interactive video platform that empowers brands with impactful creative units to maximize ROI. As a result of this partnership, brands will be able to execute multiple creative options that can align with every vertical and campaign initiative, ranging from standard interactive and video components, to carousel, couponing, and microsite creative executions including store-locator, car-builder, and rewards sign up, as well as social capabilities. Read more on WebWire...

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[MedAware in Globes] Healthcare meets big data

MedAware uses the capabilities of learning systems to prevent prescription errors. In the presentation to the judges, Dr. Gidi Stein explained that the technology was developed after he learned of the case of a 9-year old boy who died after the doctor prescribed, instead of the routine drug that the child should have received, the next drug in the list of the HMO computer – a powerful blood thinner for adults. The boy fell off his bicycle and died of a brain hemorrhage, “A child was killed because of a typo,” says Stein. Read more on Globes...

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