[Beyond Meat in Sports Illustrated] Beyond Endorsing: How Veggie Burgers Became the NBA’s New Gatorade
Some compared Beyond Meat’s CEO, Ethan Brown, with Tesla’s Elon Musk, two charismatic founders endeavoring to change the image of products—veggie burgers and electric cars—long deemed deeply uncool. Others saw a bubble born of new-age optimism, part tulip and part Bitcoin. Regardless, anyone in on the IPO was sitting pretty. Read...
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