NEW YORK–(BUSINESS WIRE)–Applecart, the cutting edge data and analytics firm that uses proprietary social graph technology to make advertising campaigns smarter, is bringing on a new President, Joe Shafer, to help spearhead a major expansion of the firm’s bipartisan politics and advocacy division. Shafer is coming off his role as the head of the Democratic Governors Association’s (DGA) independent expenditure arm, where he managed a budget of $74 million and helped flip seven Republican governorships, including crucial victories in states Donald Trump won in 2016. Prior to that Shafer helmed Gov. Tom Wolf’s monumental 2014 primary and general election victories in Pennsylvania.

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