Rob Schonfeld, former Global Chief Revenue Officer at Activision Blizzard and a key figure in the company’s acquisition by Microsoft—a $70 billion deal and one of the largest in global high-tech industry history—joins Israeli startup Ludeo as its first Chief Business Officer (CBO). In this role, he will lead Ludeo’s global growth as the company aims to become the world’s leading “playable” platform, much like what YouTube did in the video world.
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